Motorola Aura hits the shelves
Motorola’s latest luxury handsets, the Motorola AURA, is now available for $1,999.99. Is Aura a viable alternative to Vertu?
* World’s first 16 million color, circular display with 300 dpi resolution
* Scratch-resistant 62 carat lens
* Stainless steel housing with chemically etched textures and patterns
* Swiss-made main bearing, which serves as the foundation allowing the blade to rotate with seamless precision
* Custom-engineered rotating mechanism which has 130 precision ball bearings that drive the assisted-opening blade
* Gears composed of Rockwell 50-55 hardened steel, protected with the same coating used in high-performance racing engines
* In total, 700+ individual components comprised of features including up-scaled, nickel-chrome-plated exposed screws
* Mirror polish finish with PVD coating, the same used when making luxury watches
* Aluminum keypad
The layout is very distinctive and the circular screen is a very nice twist on traditional cell phones. Technically it’s nothing fancy – unlocked, quad-band EDGE, 2 megapixel camera and 2 GB of internal memory, but for the fashion-conscious, Vertu could be put on-hold.