At the World Mobile Congress 2009 that opened yesterday in Barcelona, Samsung Electronics Co. Ltd. unveiled its new handset called the “Blue Earth,” which is the first solar-powered full-touch screen phone that fits the company’s vision for environmental sustainability. “Samsung’s ‘The Blue Earth Dream’ demonstrates our small but meaningful commitments for the future and our environment,” said Mr. JK Shin, executive vice president and head of Mobile Communication Division of Samsung Electronics. “We are committed to achieving the highest eco-status with our customers and business partners by providing the best eco-products and promoting eco-activities.”
The new phone features a large solar panel that is located on the back of the phone, which according to the company, is able to generate enough power in order to allow users to make calls at anytime and anywhere. Besides, it is equipped with a 5 star energy efficient charger running on less than 0.03W of electricity the time it is put in standby. As part of the Voluntary Agreement of European Commission IPP (Integrated Product Policy) pilot program, Samsung has agreed to start using rating on energy consumption on the no-load mode of the mobile phone charger.
The Blue Earth handset has been designed to resemble a flat and well rounded shiny pebble and it has been manufactured from recycled plastic called PCM, extracted from water bottles, which is meant to reduce fuel consumption and carbon emissions during the fabrication process. Moreover, the new handset, charger included, does not include harmful substances like Brominated Flame Retardants, Beryllium and Phthalate.
The phone comes with an ‘Eco mode’, allowing users to become energy-efficient with just one click and Bluetooth in order to maximize the phone’s effectiveness. Moreover, the ‘eco walk’ function allows users to count their steps through the built-in pedometer, so as to calculate the CO2 emissions they reduce by walking instead of using motor transportation.
In addition, LG has also revealed plans to introduce a prototype handset recharged by solar panels built into its case, yet the company failed to give out much information concerning the device. The images released by LG show something similar to its version of its KF750 Secret gadget fitted with solar cells that cover the back of its case.
Therefore, by releasing this eco-friendly mobile phone, Samsung reinforced its commitment to protect the environment under the slogan “The Blue Earth Dream: Eco-living with SAMSUNG mobile.”
Samsung – ‘Blue Earth’ Phone Video Presentation