Sony Ericsson T707 is a new addition to the T-series. Codenamed Elle, Sony Ericsson T707 will be trying to please the ladies but maybe it’s not so simple after all. “The T707 is the next step in the style evolution from Sony Ericsson,” said Linda Schori, Global Marketing Business Manager for Style Category, Sony Ericsson.
The clamshell handset features unique light effects, gesture controls, and pulsating notifications for a better phone experience. In fact, as one of the product designers claims, the Sony Ericsson T707 was inspired by rainbows. The light effects, the stealthy external screen and the ripple-and-circle patterns inside give this otherwise modest mid-ranger a distinct personality and visual appeal.
The two circular elements on the front panel can be backlit in a choice of five different colors – amber, amethyst, beryl, diamond and sapphire – and these colors are in fact assignable to individual contacts. The light effects also work as an indicator for missed calls, but they blink in too large intervals and don’t use the color specified for the contact. At 14.1 mm thick, the Sony Ericsson T707 is not more than a millimeter thicker than most other clamshells, and the 95 grams render it pleasantly solid.
The back of the device is made of matte plastic, which feels nice and rubbery although it’s not completely immune to fingerprints. It features the Sony Ericsson logo and the loudspeaker. The exterior surface looks quite elegant. The secondary display is hidden in the large semi-circle and when it’s off, it blends in with the shiny surface and it is not very big and is just monochrome but manages to squeeze in information about the time, battery status, signal strength and missed events.
The large semi-circle is part of the light-effects that the T707 offers – it actually consists of two concentric circles that pulse with white light when the phone is ringing. Further on the little concave circle in the lower right corner of the front panel also lights up in color.
The T707 keypad illuminates gradually, lighting up in three steps – D-pad first, navigation keys next, and finally the bunch of alphanumeric keys. Of course, at this stage key backlighting is not perfect, but it will probably be improved.
The North American variant comes packed up with quad-band GSM/EDGE and tri-band 850/1900/2100 UMTS/HSDPA radios. It also features 2.2″ 256K-color TFT display with 240 x 320 pixels resolution, a 3.2 megapixel camera with LED flash, Cell-ID geotagging and video capture, Bluetooth v2.0 with A2DP, FM radio with RDS, GPS, and 100MB of internal memory with support for microSD cards.
Sony Ericsson have put quite some effort into advertizing the T707 as an all-around stylish package that’s even fit for the tennis star Maria Sharapova. “Maria Sharapova is the perfect partner for us as she exemplifies not only elegance but also substance, just like the T707. It works hard and is also sleek, glamorous and desirable – a truly winning combination!” said Linda Schori.
The Sony Ericsson T707 ships with three colored shells. It will be available in select markets starting with the second quarter.
Sony Ericsson T707 demo video